The Institute of Tourism Professionals of Nigeria (ITPN) has recognized Sterling Bank as the “Outstanding Banking Partner for Tourism and Transportation of the Year.” This accolade underscores the bank’s transformative role in unlocking Nigeria’s tourism potential through innovative financial solutions, impactful collaborations, and a steadfast commitment to sustainable national growth. Tourism accounts for over 10% of Nigeria’s GDP, yet a significant portion of its potential remains untapped. Sterling Bank has emerged as a leader in fostering growth within the tourism and transportation sectors—two vital areas for national development. This award celebrates the bank’s forward-thinking contributions, which encompass financing groundbreaking projects and promoting collaboration among industry stakeholders. Akin Akingbogun, Group Head of Mobility at Sterling Bank, highlighted the bank’s commitment to sustainable progress. “Sterling Bank is dedicated to enhancing tourism—not just through financing, but also by providing innovative solutions that unlock the sector’s full potential.” Abiola Adelana, Head of Tourism and Creative Arts Business at Sterling Bank, emphasized, “At Sterling, we go beyond traditional banking; we’re partners in driving progress. Our bespoke financial solutions empower tourism practitioners, enabling them to thrive in a competitive landscape.” Sterling Bank’s initiatives extend beyond mere financing. The “Uncover Nigeria” project showcases the country’s rich cultural and natural heritage through the artistic perspectives of young photographers, while the Tourist digital platform connects tourism professionals with global audiences, allowing them to curate and promote unique travel experiences. These efforts align with the bank’s HEART strategy, which prioritizes investments in Health, Education, Agriculture, Renewable Energy, and Transportation—key sectors for Nigeria’s sustainable development. By collaborating with the Federal Ministry of Tourism and various state-level tourism associations, and providing tailored financing for tourism operators, Sterling Bank is actively reshaping the tourism and transportation landscape in Nigeria. This esteemed recognition from ITPN reinforces Sterling Bank’s position as a trusted partner for national development. The bank remains dedicated to fostering innovation and driving sustainable growth across Nigeria’s most promising sectors
